Problem: Extending Peloton’s high-performance, tech-forward identity into skincare means entering a saturated market without established credibility. Designing seven cohesive products alongside an in-store display requires a system that feels native to the brand while serving a distinctly active audience. Solution: A high-performance skincare line built for people who treat wellness as a 360° lifestyle. Products are formulated to withstand sweat, protect skin during workouts, and support the recovery afterward. Portable, gym-bag-friendly packaging aligns with Peloton’s sleek matte black identity, while science-backed formulations build the credibility needed to enter the category with authority.