Problem: This project required rebranding the Rocky Horror convention by capturing the energy of one of the most passionate and theatrical fan communities in cult film history across a logo, website, and social media system. The existing identity fails to reflect the boldness, camp, and visual intensity that define the Rocky Horror experience and the audiences who keep it alive today. Solution: A redesigned identity gives attendees a chance to fully immerse themselves in the Rocky Horror community, share their passion, and celebrate the cult classic in a supportive environment. Every touch point channels a boldness and theatricality of the source material, creating a cohesive system that feels as expressive and dynamic as the community it represents today.